Tuesday, October 13, 2009

Axegrinding: wk 3 read-n-respond


Anything you can do to straighten your path, lighten your load, plot out your course, do it.
Carefully and with some tact. This was the common thread of these three pieces.

The first chapter was a more didactic, diagrammed display of the use of a well-devised organizational plan to structure one's attack on a design problem, through the use of a somewhat cold and complicated matrix, checklist-style. A couple of case examples involving design students in Ohio (land of Devo) highlighted the variations possible in using this matrix. Both results happened because of a little research beforehand, and some testing of the intended audience along the way to pinpoint the direction design efforts should take.

Same thing, a little more specifically explored in the second piece. The generation of a health leaflet doesn't seem that complicated, but you want the most bang for your buck and concise, insured delivery of your message when lives are on the line, so the author detailed basically the same approach as the first piece and how it shaped and refined their work on the leaflet.

Third was the most interesting one to me, although it made some (I thought) preachy assumptions. Not many, more like nuances, but the authors' political heart is on the sleeve. Let the actual audience in, and their native cultural conventions and mechanisms will help deliver your graphic arrow with a little more accuracy and local legibility. Document the whole thing throughout, and you have a tightened procedure in place for future campaigns.

The application of these concepts to what we are trying to accomplish with our termlongs (new word?) is pretty clear. Ask the question, try your solution on some relevant people, refine your approach, and make a more stable and targeted finished piece.

You can always revise later for your portfolio class, right?

No comments:

Post a Comment